Do people judge a book by it’s cover?

Many of you use your web site to sell products, tangible products that each have their own special packaging. There are also many of us that sell our own products and packaging is something you have to deal with, right? Wrong! I know the packaging seems like an expensive pain in the butt and something you “have to deal with” but this may very well decide how many sales you actually get on your products so think positively about it. So the bottom line is “YES” people do judge a book by it’s cover when it comes to their shopping habits and decisions. How appealing the product appears is a major deciding factor, it works on their brain as they shop. The packaging should be briefly informative with colors that empower your main goal. However, colors you chose are a much larger and different discussion altogether so we will perhaps save that one for another time.

Packaging is a primary marketing tool and never think different. Your ultimate goal will be to find a packaging that works for you that is well within your financial comfort zone. Once you have done this, you will be setting yourself up for success, but as I and anyone else in the sales arena would tell you, this is only one tool. It is, in fact, a powerful tool that many of us dred spending money on or spending time working on. Things like “I’m no artist”, “I no nothing about marketing, what do I do”, or “How will I be able to afford this…” cross your mind. Well packaging can be more affordable than you think. Now if you hire a company or firm to handle everything for you then yes it will cost you plenty. But, if you do more of the footwork yourself and hire just the talent you need then you will come out much better. What happens if you do that is this becomes an investment in your business and not an unwanted expense that you may or may not be able to afford.

So think of your product packaging as a very important part of your sales, it will serve you well in the long run as a valuable tool in your sales arsenal!