Many of you use your web site to sell products, tangible products that each have their own special packaging. There are also many of us that sell our own products and packaging is something you have to deal with, right? Wrong! I know the packaging seems like an expensive pain in the butt and something you “have to deal with” but this may very well decide how many sales you actually get on your products so think positively about it. So the bottom line is “YES” people do judge a book by it’s cover when it comes to their shopping habits and decisions. Continue reading
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